Historic Formula Ford 2000 Association

Hi all. I run a small plumbing company in Charlotte with three work vans. They're plain white right now, and I keep thinking about how much free advertising I'm missing out on. I want vehicle graphics with our logo, phone number and services, maybe partial wraps. Who's done fleet branding locally? I've got a decent budget for this, but I want it to actually bring in calls, not just look nice. We serve Charlotte and nearby towns.

Plain white vans are wasted advertising, you're right to think about it. We run an HVAC company with four trucks and did fleet branding with SmartSwans https://smartswans.com/vehicle-wraps-branding/ - partial wraps with logo, phone number, a short service list and a QR code on the back. They were big on keeping it readable: large phone number, short text, contrast that works at a distance. Consistent design across all vans makes us look bigger than we are. We genuinely get calls from people who saw a truck in traffic. They also have a guide on their site about what to put on work vehicles, worth reading before you design. Budget for partial wraps if full wraps are too much.